Government relations and public affairs
No one is immune from politics. Decisions that governments take can have a profound impact on the ability of a business to grow or an organisation to achieve its policy goals.
At PSA our consultants are at the very top of their game. We have former special advisers and senior civil servants who know how politics works and how best to maximise your influence.
Whether in Westminster or Brussels we get our clients to the heart of the decision making process. We advise on communication strategies with civil servants, government ministers, Members of Parliament, as well as the European Parliament, Commission and Council.
Political campaigning is a challenging and complex process. PSA consultants have worked on numerous political campaigns and can best advise clients on how to create a buzz around the issues that matter to them.
Media affairs and public relations
Any organisation that has a product or service to sell or policy goals to achieve is in reality a “campaigning” organisation but getting the message out there is a constant battle. Despite the proliferation of media outlets and the advent of social networking and viral marketing, it is probably more difficult than it has ever been to create a favourable lasting impression with the public.
PSA offers a range of media affairs and public relations services. From low level issue management with trade media to crisis management to devising a comprehensive public relations campaign to promote a product, service or policy, PSA can help you. Our consultants have years of experience in all aspects of media relations utilising national broadcast and print media through to the various on-line offerings.
Our sister company impactSocial (iS) offers real time online reputation management and insight. The iS team of expert research and reputation managers use sophisticated big data software to live-monitor all social and online media channels, analysing and interpreting online noise into key pieces of actionable insight. You can find out more about impactSocial here.
Executive profile and thought leadership
The demand for corporate accountability and responsibility is increasing. Companies are no longer judged by their products and services alone but also by their wider impact on society.
Business leaders have to do so much more than manage their businesses. There is an expectation that they will have a vision and will be able to articulate that vision their employees, clients, customers and the media.
PSA consultants work with leaders of some the largest businesses to promote their vision and values to external and internal audiences. We take core ideas and build these into compelling narratives. We guide business leaders on how to promote their vision, whom they should be speaking to, where, when and how.
At PSA we advise some of the biggest companies in the world on their stakeholder and issue management processes. We can support on organisational structure – are the right communications people employed in the right place? We can assist on process – does your communication best support your business strategy and the needs of your senior managers?
As well as advising clients on the best structures and processes for their communication function, PSA can support your corporate communications strategy. Whether in response to a crisis issue, a consumer focussed campaign or a trade press campaign we can support your in-house team or manage campaigns on your behalf.