Who we are
Phillip established PSA Communications in 2006 after a career in party politics, political campaigning and commercial lobbying.
He worked in William Hague's Business Liaison Unit in the late 1990s before becoming political and policy adviser to the Chairman of Dixons Group PLC, Lord Kalms. He helped run the successful campaign against UK entry into the Euro and also worked as an in-house political lobbyist for the Dixons Group both in the UK and EU. He returned to the centre of the Conservative Party in 2004 as adviser to the Party Treasurer under Iain Duncan Smith.
Initially founded as a pure public affairs agency, PSA now provides advice and support across a wide range of corporate communications disciplines. Our clients range in size from Fortune 500 companies to large UK trade associations. All have benefited from PSA Communications' unique advantage - our unrivalled reputation for delivery.
Phillip is a voting member of the British Academy of Film & Television Arts and sits on the Committee of the British Inspiration Awards which recognises success and entrepreneurship in the creative sector.
He is also a Director of the Enterprise Forum, a non for profit organisation which looks to help communicate the needs of business to the UK government.
Will began his career in 1999 at the LVMH-backed boo.com, where he quickly developed early media-handling skills. Before moving to freud in 2007 Will was at Bell Pottinger where he managed various award winning campaigns on the agency side including the brand launch of O2 and GE's Ecomagination. Will went on to be seconded to Sky's corporate communications team for 18 months where his work on the launch of Sky's environmental initiative, The Bigger Picture, won the inaugural Guardian Green Award for best PR campaign.
In 2007 Will took a three month sabbatical at the Observer, working on the comment and news teams. At freud Will was responsible for reputation management, strategic media counsel, planning, execution and content development and headed up a number of media and technology clients including Sky, Conde Nast, TalkTalk, Random House Group, BMW, Abu Dhabi Media Summit and Martha Lane Foxes Race Online campaign.
Mike’s experience ranges across internal and employee engagement, corporate responsibility, public affairs, regulatory and crisis control communications.
Mike has occupied communications consultancy roles at senior and Board Director level. He has advised clients in the high technology, chemicals, oil and gas, pharmaceutical, financial services, management consultancy, leisure and retail sectors.
As an in-house corporate communications practitioner, Mike was appointed to the UK Government’s Retail Strategy Group and held seats on the Boards of retail industry trade bodies in London, Edinburgh and Brussels.
Mike has a wide-ranging communications background. He has worked on strategy development, communications planning, measurement and reporting systems for corporate responsibility, environmental regulation, merger and acquisition support, public policy messaging; consultation programmes, regulatory communications, planning and development control campaigns, legislative issues, public affairs and government relations.
Earlier in his career, Mike spent five years working in the UK Parliament and has also worked for a political party and in the third sector.
Brian Cattell has over 15 years of experience in financial public relations and the media. His experience includes profile raising campaigns for unlisted companies, financial calendar support, transaction work on M&A and IPO deals, international media relations as well as crisis and internal communications. Brian was previously Head of the Emerging Markets practice at leading City PR firms Maitland and Finsbury where he advised a mixture of international clients and blue chip corporates, including HSBC, Rio Tinto, ArcelorMittal and Old Mutual. He previously worked as a journalist across a number of markets in Central and Eastern Europe, including as business editor of the Prague Post, and as senior correspondent for US financial publication, The Deal. Brian also has political experience as a former Chairman of leading centre right think tank The Bow Group and as a parliamentary general election candidate. He holds a degree from Oxford University in Politics, Philosophy and Economics and speaks Russian, Czech, French and German.
David Sweeney is an Irish lawyer and lobbyist specialising in international media, government relations and EU law. He has led in-house public policy, rights management and regulatory teams at national and international level and is the only lawyer to have served as senior counsel to the European music, film and videogame industries.
Currently senior counsel to the international videogame industry group ISFE and legal advisor to ratings organisation PEGI. He was the Brussels-based European Public Policy Director of Vivendi Universal from 1999 to 2002, VP/General Counsel EMEA Brussels for the Motion Picture Association of America from 1997 to 1999 and the London-based Senior Legal Advisor to the International Record Industry Federation, IFPI from 1993 to 1997.
Clients have included Bertelsmann AG, Electronic Arts Inc., Vivendi Games/Blizzard Inc., Warner Music Group, the Screen Directors Guild of Ireland and the South African and US governments. After a number of years as a professional musician, David qualified as a barrister in 1985 and worked in private practice in Dublin and London. David lives in Brussels and Dublin.
Steve spent two and a half years as Chief Executive of the NHS Confederation, representing the interests of the vast majority of organisations involved in the commissioning and provision of services in the health and social services sector in England, Wales and N Ireland.
Steve has spoken internationally to various conferences including venues in Brazil, Australia, New Zealand, Hong Kong, South Korea, Canada, North America, South Africa and Western Europe.
Steve’s previous senior appointments include:
- Deputy Chief Executive (NHS Confederation) and Chief Executive, NHS Employers,
- Senior Director for HR and Organisational Development – Home Office,
- Deputy Director General of Human Resources for the NHS (Department of Health,
He holds a number of non-executive board positions with national organisations and was the Vice Chair of the Council of the Open University. Steve is also a visiting Professor at three UK universities.